ARTC 3440, Summer 2012
Digital Video Art
Heather Elliott-Famularo

Project #2:
Graphic Matches

DUE: Wednesday, May 23

Create a 2-5 minute video of the content of your choice that uses Graphic Matches to provoke interesting questions about form, content, or both. Consider alternatives to Continuity Editing. Recall how sequences of graphic or action matches outside the narrative story can change or manipulate the feel and viewing of the film. You may want to consider CONTRAST while creating this piece - both visual and conceptual. How can you utilize contrast to create a mood, give psychological perspectives or show insight? How can you use graphic matches to help to support those perspectives in your video?

A graphic match occurs when you edit two or more images together that are similar in color, composition, movement, or object shape. Some well-known examples we will view in class:

Your assignment is to create a narrative or non-narrative video art piece that uses 5-8 matching shots to add to the conceptual meaning of your piece. You may also use digital still images You may use transitions, color effects, etc., but only cuts are necessary for this project. Try some lighting effects with the light kit. Use a tripod. Time-lapse cinematography (i.e. shots of the same scene throughout the day) can bring out interesting things with natural light. And don't forget to carefully consider the audio for this piece.


Monday, May 21:
  1. DETAILED, PROFESSIONAL Storyboard DUE! (you may also include a script, but MUST have a storyboard so we understand your matches!) You will present it in class.
  2. SYNOPSIS of Project #2 DUE!
  3. Reading #4 (editing) DUE!
  4. Film Observation/Critique Assignment DUE!
    Final version of Project #1 (in-camera edit) due on Vimeo (with synopsis) AND copied to HW folder on server.
Tuesday, May 22: In-progress check-point - must have footage digitized and 3/4 (75%) complete

Wednesday, May 23: PROJECT #2 DUE - (copied to HW folder)- In-Class CRITIQUE FOR GRADE
*NOTE: Works not 100% functioning and ready will be reduced one grade per day not ready.

Thursday, May 24: Updated (since critique) version of Project #2 due by 4pm on Vimeo (with synopsis) AND copied to HW folder on server.

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