Artc 409 Fall 2007
Professional Practices
Heather Elliott-Famularo

Assignment #4:
DUE: WEDNESDAY, September 26

Part 1: Reading #4 - Artist Opportunities

Complete READING #4: p. 43-75 from your Course Packet Click HERE to Download
    - You Be The Judge by Dorothy Roatz Myers
    - Juried Competitions: Donšt Give Up by Carolyn Blakeslee
    - Chapter 8, New Government Opportunities from The Artist's Guide to New Markets by Peggy Hadden
    - Chapter 7, Corporate Support for the Arts from The Artist's Guide to New Markets by Peggy Hadden
    - Chapter 8, Grants for Individual and Special Projects from The Fine Artist's Guide to Marketing and Self-Promotion by Vitali
    - Chapter 12, Proposals: Best Food Forward from The Artist's Guide to New Markets by Peggy Hadden

* Read and take notes on the reading. Remember to bring your reading to class or you will be counted as absent.


Choose TWO (2) of your own, different artworks. Based on Reading #3, price these works for sale in a gallery. Consider how many "duplicates" you could or will make (a painting vs. a print, etc.). Remember that if it is 1 of 1 it is more valuable than 1 of an edition of 200. Use the Pragmatic Pricing Strategy and follow the following directions, answering these questions in your price "sheet". (You must hand in a document with all these questions answered for each piece):
  1. Describe the work.
  2. How many editions will you limit it to (if it is reproducible)?
  3. How much time is spent creating the work?
  4. List materials, labor, and overhead costs.
  5. Consider the sales commission. **THIS GALLERY TAKES 40%
  6. If you make work that is time-based such as animation or web art, can you come up with a unique selling strategy that is suitable for that medium?
Compile ALL of this information in a neatly and professionally typed. Email it to me or bring it into class on Wednesday.

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