Artc 409 Fall 2004|
DUE: THURSDAY, September 30
Part 1: Reading #4 - Artist Opportunities
Complete READING #4: p. 43-75 from your Course Packet
- You Be The Judge by Dorothy Roatz Myers
- Juried Competitions: Donšt Give Up by Carolyn Blakeslee
- Chapter 8, New Government Opportunities from The Artist's Guide to New Markets by Peggy Hadden
- Chapter 7, Corporate Support for the Arts from The Artist's Guide to New Markets by Peggy Hadden
- Chapter 8, Grants for Individual and Special Projects from The Fine Artist's Guide to Marketing and Self-Promotion by Vitali
- Chapter 12, Proposals: Best Food Forward from The Artist's Guide to New Markets by Peggy Hadden
* Read and take notes on the reading.
Remember to bring your reading to class or you will be counted as absent.
Part 2: PRICE YOUR ART WORK
Choose TWO (2) of your own, different artworks. Based on Reading #3, price these works
for sale in a gallery. Consider how many "duplicates" you could or will make
(a painting vs. a print, etc.). Remember that if it is 1 of 1 it is more valuable than 1 of an
edition of 200. Use the Pragmatic Pricing Strategy and follow the following directions,
answering these questions in your price "sheet". (You must hand in a document with all these questions answered):
Compile ALL of this information in a neatly and professionally typed.
Email it to me
or bring it into class on Thursday.
- Describe the work.
- How many editions will you limit it to?
- How much time is spent creating the work?
- List each step of the process from conceptualization to finished product
- Count the hours spent on each step (approximate).
- Calculate an hourly wage. The rate could vary depending on skill. (i.e. 1/4 price for render time)
- Multiply the hours x rate to get the total cost
- List materials, labor, and overhead costs.
- Consider the sales commission. **THIS GALLERY TAKES 40%
- If you make work that is time-based such as animation or web art, can you come up with a unique selling
strategy that is suitable for that medium?
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