In class pricing exercise:

 

Group 1:

Price out a fine art image using the format established in the reading.  You choose size and amount of time, hourly wage and other overhead.  Also consider how many prints you are making and if it is framed.

Calculate time X $/hr

Add in overhead (print/frame/disc) … perhaps prorate computer….

NOW, add in your profit

NOW, double (to keep prices consistent and to pay 50% to gallery)

(Time + overhead/materials + profit) X 2

 

Consider Market Value and Confidence!

 

 

Group 2

Price out free-lance animation.  You set up the criteria.  What are you doing?  Make up a realistic job and price it out.  Use the animation guild website as a guide.  Note that I think the prices on this list are on top of benefits, but look around the site to be sure.

 

http://www.animationguild.org/_Home/home_FRM1.html

Click on “contract” for wages and contracts from different studios

 

Group 3:

Price out graphic design work. You set up the criteria.  What are you doing?  Make up a realistic job and price it out.  Find a site online to back up what you are charging.

Start with the following site:

http://www.allfreelancework.com/articlenigel5.php

 

Be careful with charging hourly.  Instead, estimate the hours it will take you to come up with a flat rate to charge.  Also see:

http://www.howdesign.com/article/hourlyrates/

 

 

Group 4:

Price out web design work. You set up the criteria.  What are you doing?  Make up a realistic job and price it out.  Find a site online to back up what you are charging.  See what others charge, for example:

http://www.hooverwebdesign.com/inquire.html

 

Here is a basic way to calculate price:

http://articles.sitepoint.com/article/web-work-should-charge

 

 

 

Group 5

Price out free-lance video work. .  You set up the criteria.  What are you doing?  Make up a realistic job and price it out.   Also, I will give you a copy of a contract I put together for an in-kind donation.

 

http://www.tonylevelle.com/documents/28.html

 

 

Executive Producer: $400-500 per day, usually for just a few days, if needed at all.

Producer: $150-400/day, $600-2,000/wk depending on experience.

Director: about the same rates as producer. DGA rates could apply for a guild director. If you’re Producer/ Director, budget for paying yourself $600-1,500/ week, depending on your experience.

Writer: $40-50/hr., $300-400/day.

Associate Producer: $150-200/day, $750-1,000/ wk.

Consultants: $200-500/day depending on their expertise. $75/hr. a reasonable average.

Director of Photography/ camera person: $350–500/10 hr. day, without camera.

Sound recordist: $350-400/ 10 hr. day without gear. Audio gear rental (mixer, mics, cables, stands) will be around $75/day depending on number of wireless mics ($75/day each). Boom person: same or $50 less than recordist

Production Manager: $350-450/ day.

Location Manager: $350-450/ 10 hr. day plus expenses, mileage.

Gaffer/Key Grip: $350-450/ 10 hr. day.

Utility person: $200-250/ 10 hr. day

Production assistant/ craft service: $100-175/ day.

Assistant editor: $18-22/hr.

Editor: $350-450/8 hr. day; 1,800- 2,200 wk.

Narrator: $350-400 for 2 hr. session. Well-known actors may ask $1,000 or more, but often they work pro-bono for projects they support (with permission of their union, usually AFTRA).

Small (1 ton) grip truck w/ doc grip and lighting package: $200-250. Doc grip and lighting package without truck: $75-100. 3-Tota or Omni kit: $40

DVCAM or Mini-DV camcorder package w/ tripod: $150-250.

Betacam package w/ tripod: $400-600/ day.

Videotape stock (DVCAM or Mini-DV): Estimate your shooting ratio first. 30 to 1 is a low average for non-verite docs. Surfing for Life was 50 to 1. Stock: $6-$15 per hour. Window dubbing: $25-27/ hr. You might shoot 2-3 hours a day to get 5-6 useable minutes of footage.

Final Cut Pro, Media 100 and Avid editing system rental: Allow $1,000-1,600/ wk. for longer than an 8-week rental, knowing you can buy your own for the cost of a month rental, but never budget for equipment purchase! If you purchase, you rent it to the project at going rates, and you do not report a purchase as an expense to a funder.